BackEngine announces four new product improvements: Interactive Feedback Reports (click insights to see customer conversations), Instant Video Context (jump to relevant moments in customer video calls), Asynchronous Report Generation (set parameters and receive reports via email/Slack), and Automated Testimonial Tracking (dedicated role for tracking potential testimonials).
The article emphasizes that speed matters in B2B, where the ability to quickly understand and act on feedback can be the difference between retention and churn.
