This post explains that Product-Market Fit (PMF) in enterprise is more than just having a good product.
You also need Go-To-Market (GTM) fit.
The article discusses what happens when you have product fit without GTM fit (growth stalls) and vice versa (churn occurs).
It outlines the elements of GTM fit: defining ICP, crafting messaging, perfecting sales deck, deciding what to demo, empowering champions, navigating the sales cycle, and setting pricing.
The key insight is that true success requires figuring out both PMF and GTM fit.
