This post shares the founder's experience with Thinknear - initially building a location-based coupon platform that failed, then pivoting to location-based mobile advertising that became highly successful.
The article discusses the pivot dilemma: distinguishing between a fatal flaw in the core concept versus fixable issues with go-to-market.
It emphasizes the importance of listening to customers to determine whether to pivot or persist.
The post highlights how hyper-growth happens when the product solves a real problem, the market recognizes value, pricing works, and sales become smooth.
