Clari predicts your revenue. BackEngine ensures your team executes to hit it.
Clari gives revenue leaders pipeline visibility, forecasting accuracy, and deal-level risk signals. BackEngine connects the customer interactions happening across email, calls, and Slack and ensures your team consistently executes the retention and growth plays that make those forecasts come true. Together, they connect prediction to execution.
An honest comparison
Different tools for different jobs. Here's how they compare.
| Capability | Clari |  |
|---|---|---|
| Core purpose | Revenue orchestration platform — pipeline management, forecasting, and revenue intelligence for enterprise revenue teams | Connect every customer interaction across channels, surface risk and opportunity, and help teams execute consistently |
| Data model | CRM data, deal activity, and engagement signals aggregated for pipeline and forecast analysis | Unstructured interaction data from email, calls, Slack, meetings, and support tickets. Captures the relationship context behind deal and account activity |
| Forecasting | AI-powered revenue forecasting with pipeline analytics, deal scoring, and scenario modeling | Does not provide forecasting — focuses on the execution quality and relationship signals that determine whether forecasts are met |
| Pipeline visibility | Comprehensive pipeline views with deal-level risk signals, activity tracking, and stage progression analysis | Account-level visibility into relationship health, execution quality, and risk signals across all communication channels |
| Execution support | Revenue action orchestration — recommended next steps and deal prioritization based on pipeline analytics | Drafts deliverables (QBRs, briefs, follow-ups), monitors execution drift, and ensures playbooks are followed in day-to-day interactions |
| Best for | Revenue leaders who need accurate forecasting, pipeline visibility, and deal-level intelligence at enterprise scale | CS and account management teams that need cross-channel customer intelligence and consistent execution support |
BackEngine doesn't replace Clari. It provides the execution layer that ensures the revenue Clari predicts actually gets retained and expanded.
What Clari does well
Clari is the enterprise standard for revenue forecasting and pipeline intelligence.
Forecasting accuracy
Clari's AI-powered forecasting combines CRM data, deal activity, and engagement signals to produce revenue predictions that are consistently more accurate than manual forecasts. Revenue leaders trust Clari to call the number.
Holistic pipeline visibility
Clari provides end-to-end pipeline views — from prospecting through close — with deal-level risk signals and activity tracking that help managers identify and address pipeline gaps before they impact the forecast.
Mobile-first experience
Clari's mobile app gives revenue leaders real-time pipeline and forecast visibility on the go — a practical advantage for executives who need to stay informed between meetings.
Revenue action orchestration
Clari's platform doesn't just show data — it recommends actions. Deal prioritization, next-step suggestions, and risk alerts help teams focus their effort where it matters most.
Where BackEngine adds a new layer
BackEngine adds the post-sale execution layer that ensures the revenue Clari forecasts actually materializes — by connecting customer interactions and ensuring consistent execution.
Close the forecast-to-execution gap
Clari predicts revenue. But predictions only come true if your team executes consistently on retention and expansion plays. BackEngine monitors execution across every account and every channel, ensuring your team follows through on the activities that drive the outcomes Clari is forecasting.
Feed Clari cleaner data
Clari's forecasts are only as good as the data they're built on. BackEngine automatically captures customer interaction data from email, calls, Slack, and meetings — eliminating the redundant data entry that frustrates reps and ensuring Clari has a complete, accurate picture to work with.
Extend intelligence to post-sales
Clari is primarily designed for the sales pipeline. BackEngine is purpose-built for the post-sale relationship — where retention, expansion, and NRR growth happen. Together, they provide end-to-end revenue intelligence from pipeline through renewal.
Add relationship context to deal signals
Clari's deal risk signals are based on activity patterns and pipeline data. BackEngine adds the relationship context — sentiment shifts, stakeholder concerns, engagement changes — that explains why a deal or renewal is at risk and what to do about it.
Better together: How Clari + BackEngine works
Clari provides the revenue forecast and pipeline intelligence
Revenue leaders see accurate forecasts, pipeline health, and deal-level risk signals. Clari identifies where revenue is at risk and where opportunities exist.
BackEngine captures the customer interactions that drive outcomes
Email, Slack, calls, meetings, and support interactions are automatically analyzed. BackEngine builds a relationship-level understanding of every account that explains the "why" behind Clari's signals.
Your team executes to hit the forecast
BackEngine drafts the renewal prep, writes the expansion proposal, prepares the QBR, and monitors whether your playbook is being followed. Clari tells you what the number should be; BackEngine helps your team make it happen.
Teams using BackEngine see real results
UserEvidence
UserEvidence was growing rapidly and needed to prevent revenue loss while scaling. They needed early risk detection and a way to maintain deep customer relationships across a growing portfolio.
I always felt like I was looking at incomplete data sets to make product decisions or to know who was happy or who was a churn risk.
Turn Clari's revenue predictions into executed outcomes
Connect in 30 minutes. Add the post-sale execution layer on day one.
