Frequently Asked Questions

It comes down to Context and Structure.

Context: Generic AI doesn't know your customer history or your strategy. BackEngine connects to your actual data and applies your specific company context to every answer.

Structure: Generic AI waits for you to chat with it. BackEngine actively automates your playbook. It monitors for "execution drift," proactively surfaces risks, and automates workflows like handoffs and QBRs. It transforms AI from a helper into a system of record for execution.

BackEngine acts as an always-on analyst that helps your team:

• Automate Handoffs: Instantly ingest the full context of a Sales deal so Account Managers can take over without "starting from zero" or annoying customers with repetitive questions.
• Generate Deliverables: Create pre-call briefs, contract plans, and business cases in seconds.
• Spot Hidden Risk: Detect attrition signals buried in email threads or support requests that dashboards miss.
• Execute Strategy: Turn abstract playbooks into specific, next-step actions for any account.

It provides "Execution Control."

• Instant Account Realities: Get a complete, unbiased status update on any account in seconds—no need to tap an Account Manager on the shoulder or wait for a meeting.
• Institutionalize Best Practices: Ensure your "tribal knowledge" becomes permanent organizational intelligence that every rep uses.
• Coach Proactively: See exactly where execution is breaking down so you can coach on strategy, not just "activity."

Tools like Gong capture the truth of customer conversations (Revenue Intelligence). BackEngine turns that truth into discipline (Execution Control).

Them: They tell you what happened and alert you to risk.

Us: We tell you what to do next. We draft the "Save Plan," generate the QBR, and ensure the playbook is actually followed. We don't replace these tools; we assume they exist and add the execution layer they lack. BackEngine answers the question: "Are we running our strategy, and where is it breaking?"

We connect to the tools where your customer relationships actually live:

• Communication: Gmail, Outlook, Google Calendar, Slack.
• Meeting Intelligence: Zoom, Gong, Clari Copilot, Fireflies, Google Meet, Microsoft Teams.
• System of Record: Salesforce, HubSpot, Jira, Support Ticketing Systems.

No. BackEngine is designed for business users, not engineers.

Simple Integration: Connections are handled via standard OAuth. You simply click a link to authorize permissions for your existing tools (like "Connect to Salesforce").

No Code Setup: Leaders can upload templates and adjust playbooks through a simple interface. There is no complex configuration or development work required.

Yes. BackEngine is SOC 2 Type II compliant and enterprise-ready.

• Encryption: All data is encrypted at rest and in transit.
• Isolation: Your data is isolated strictly to your organization and granular access controls ensure users only see their permitted accounts.
• No Public Training: Your data is never used to train public AI models.