Your reps talk to customers all day.
That data never makes it into your systems.
We fix that.
Conversation exhaust — calls, emails, tickets, Slack — becomes structured, queryable data that writes back to your CRM. No new dashboards. No rep behavior change.
Your CRM is only as good as what reps put into it.
RevOps builds forecasts, health scores, and reporting on CRM data. But the richest signal lives in conversations that never get logged.
Reps don't log it. You can't report on it. Forecasts are built on incomplete data.
Every conversation becomes structured CRM data. No rep behavior change required.
The 30-Minute Guarantee
We'll connect BackEngine to your stack and show you structured data from your own customer conversations in 30 minutes or less. If we go over, we'll send you a $50 gift card. No obligation.
Book Your 30 MinutesHow We're Different
Prospecting tools vs. BackEngine
Data Source
Prospecting
External (3rd party providers, public data)
BackEngine
Internal (calls, emails, tickets, Slack, CRM notes)
Lifecycle Stage
Prospecting
Pre-sale: finding and qualifying leads
BackEngine
Sale through renewal
What It Enriches
Prospecting
Contact/company records with firmographics, intent signals
BackEngine
Deal and account records with conversation intelligence
Who Drives It
Prospecting
Marketing/SDR teams
BackEngine
CS, AE, and RevOps teams
CRM Impact
Prospecting
Adds new records and lead scores
BackEngine
Fills gaps in existing records reps never update
RevOps Value
Prospecting
More pipeline data to manage
BackEngine
Cleaner data without relying on rep behavior
What RevOps Teams Ask Us
Real questions. Instant answers.
From data that already exists in your organization but is currently trapped in conversation silos.
BackEngine inspects every deal against actual conversation signals — sentiment, engagement frequency, stakeholder involvement — and flags where rep optimism doesn't match reality. Write risk scores directly to Salesforce fields your forecast models already use.
How It Works
The technical cheat code
Here's exactly how BackEngine integrates with your stack.
Connect
Plug into Gong, Chorus, Intercom, Zendesk, Slack, email, and more. No migration, no new workflows.
Integrations
Connects to everything you already use
Data Sources — Where We Listen
Gong
Clari
Fireflies
Zoom
Google Meet
Microsoft Teams
Zendesk
Jira
Slack
Gmail
OutlookZoom Phone
Aircall
Salesforce
HubSpotCRM Write-Back — Where We Enrich
Salesforce
Custom objects, standard fields, formula-ready
HubSpot
Properties, custom objects, workflows
Action Layer — Where Reps Work
SalesforceHubSpotSlackSecurity & Permissions
Enterprise-grade from day one
SOC 2 Type II
Audited annually. Full report available on request.
Role-based access
Field-level permissioning tied to your org structure.
SSO & data retention
SAML SSO, configurable retention policies, audit logs.
Request SOC 2 Report
We'll send it directly to your inbox.
What this means for RevOps
Forecast accuracy improves because deal risk scores are based on conversation reality, not rep optimism
CRM data quality goes up without changing rep workflows or adding mandatory fields
Reporting becomes trustworthy because fields are populated by actual signals, not manual entry
No new tool to maintain — BackEngine enriches your existing stack, it doesn't replace it
See it in your stack
We'll connect everything in under 30 minutes. You'll see structured data from your own customer conversations written back to fields you choose — and be able to query any of it.
Schedule a DemoRequest integration docs
Detailed technical documentation for your team.