Use Case

Find the expansion revenue hiding in your accounts

Your existing clients are your best growth opportunity. BackEngine identifies upsell and cross-sell signals in everyday conversations — opportunities your team would otherwise miss.

The expansion gap

Most teams are so focused on retention that they miss expansion opportunities sitting right in front of them. Budget mentions, new initiative discussions, and pain point signals go unnoticed in the noise of daily communication.

70%
of expansion signals are missed
3x
cheaper to expand than acquire
$1.2M
avg. missed expansion revenue per year
15%
NRR lift with signal detection

How it works

1

Conversation intelligence

BackEngine analyzes every client interaction for expansion signals — budget discussions, new initiatives, pain points, and strategic priorities.

2

Signal scoring and prioritization

Not all signals are equal. BackEngine scores and prioritizes opportunities based on signal strength, account health, and historical patterns.

3

Recommended plays

For each opportunity, BackEngine suggests specific talking points, case studies, and approaches based on what's worked with similar accounts.

4

Pipeline integration

Qualified expansion opportunities are automatically surfaced in your CRM with full context and recommended next steps.

The impact

3x more expansion pipeline

Surface opportunities your team would have missed entirely.

15% NRR improvement

Systematic expansion detection drives measurable revenue growth.

Right message right time

AI-recommended approaches based on what's worked before.

No additional headcount

Grow accounts without adding dedicated expansion reps.

Unlock the revenue in your existing accounts

Schedule a demo and see which accounts are ready for expansion right now.