Complex B2B relationships involve multiple decision-makers, influencers, and champions. BackEngine maps them all automatically — so your team always knows who matters and how to reach them.
Your team knows their primary contact. But what about the CFO who controls budget? The VP who just joined? The champion who's about to leave? In complex accounts, the people you don't know about are the ones who decide your fate.
BackEngine identifies every person involved in client communications — from email threads, meeting invites, CC lines, and call participants.
Understand who reports to whom, who influences decisions, and how stakeholder engagement has changed over time.
Monitor each stakeholder's engagement level, sentiment, and communication patterns. Know when a champion goes quiet or a detractor emerges.
Get notified when key stakeholders change roles, disengage, or when new decision-makers enter the picture.
Know every person involved in the account, not just your primary contact.
Monitor your champions' engagement and get alerts when they disengage or leave.
Be the first to know when new decision-makers enter the picture.
Spot relationship erosion at the stakeholder level before it impacts the account.
Schedule a demo and see the full stakeholder picture for every account.
