How UserEvidence Scaled Their Customer-First DNA
About UserEvidence
UserEvidence helps B2B software companies showcase customer success stories at scale. Their platform enables teams to collect, manage, and publish customer testimonials and case studies efficiently.
As a rapidly growing startup serving over 100 customers, including enterprise software companies, UserEvidence knows firsthand the challenges of maintaining deep customer relationships during periods of high growth.
The Success Paradox
When you're in the business of helping companies tell customer stories, losing touch with your own customers isn't just ironic — it's existential. This was the challenge facing UserEvidence as they scaled from 20 to over 100 customers.
I always felt like I was looking at incomplete data sets to make product decisions or to know who was happy or who was a churn risk. I'd often find myself pulling my hair out during our weekly customer success meetings.
Сo-founder, Ray Rhodes
The BackEngine Impact
BackEngine transformed UserEvidence's scattered customer communications into actionable intelligence. The impact was immediate:
Prevented Revenue Loss
Saved multiple $50,000+ annual contracts through early risk detection
Uncovered New Opportunities
Launched two successful products based on pattern recognition in customer conversations
Enhanced Product Decisions
Identified and enhanced key features driving customer success
Scaled Customer Understanding
Maintained startup-level attention despite 5x growth
Key Results
BackEngine helps us see what's going on in 30 seconds as opposed to 4 hours of research where I still wouldn't know... It's a tool we can't live without at this point.
Ray Rhodes, Co-founder