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Benchmarking NRR Success: Why NRR is the Key to Growth, Valuation, and SustainabilityThis comprehensive study examines the critical role of Net Revenue Retention (NRR) in the success of SaaS companies. Our analysis of 47 public SaaS companies over six quarters (Q4 2022 to Q1 2024) reveals four key fifindingsOctober 16, 2024

Building for Optics vs. Building for Value: The Startup TrapThe line between success and failure in startups is incredibly thin – much thinner than most people realize. It's why I get frustrated when I see founders chasing optics over substance.October 01, 2024What too many people get wrong about PMF for the enterprise Creating a great product that solves a need isn’t enough—you also need to develop a go-to-market (GTM) strategy that effectively communicates that value. October 14, 2024BackEngine’s Groundbreaking NRR Study Reveals Key Growth Strategies for SaaS CompaniesOur recent study of 47 public SaaS companies reveals that high Net Revenue Retention (NRR) is a critical driver of growth, valuation, and resilience, with companies doubling growth rates and tripling valuation multiples by focusing on NRR. This white paper offers actionable insights on how prioritizing NRR can transform your business strategy for sustainable success.August 13, 2024Staying connected to customers as you scaleI often think back to the early days at Thinknear and Sense360, when I was on every call with prospects and customers. It was my direct line to understanding what they were trying to solve and how we could build a product they would value. But as we scaled, that line started to stretch, and suddenly, I couldn't be on every call.July 29, 2024How well do you know your customers?This blog post explores the challenge SaaS businesses face in managing the increasing volume of customer interactions across various platforms, leading to fragmented insights into customer needs. It underscores the inefficacy of relying on anecdotal evidence for decision-making and highlights the need for a more systematic approach to understanding customer feedback.June 05, 2024The Heavy CS Burden: Why Retention & Expansion Is A Team SportIt’s time to broaden our view of what affects NRR and adjust our expectations of who should be accountable for it. By spreading the responsibility across the organization and aligning roles more closely with the ability to influence customer outcomes, companies can create a more balanced, responsive, and ultimately more successful business model. NRR isn’t just a CS metric; it’s a company-wide mission that every team member should contribute to.July 17, 2024Using Inflection Points to Drive Expansion & NRRDiscover how to drive Net Revenue Retention (NRR) by leveraging customer inflection points. Chad Estes, Customer Success Leader with over 20 years in the B2B SaaS spaceJuly 03, 2024From Kitchen to Table: Every Department in Your SaaS Company Is Part of the Customer Retention and Expansion TeamIn SaaS, customer retention and expansion require a holistic team effort, much like a well-run restaurant. It’s not just about great service; the product team ensures quality, marketing makes your offering enticing, finance aligns pricing with value, and leadership sets the tone. Each department’s performance impacts the customer experience. Success comes from every team member working together to exceed customer expectations, creating a comprehensive, delightful experience.June 07, 2024Cultivating NRR: How AI-Powered Personalization Turns Customer Relationships into Money TreesHey there, green thumbs of the SaaS world! Today we're going to talk about growing something even more valuable than prize-winning tomatoes - we're talking about nurturing your Net Revenue Retention (NRR). So grab your gardening gloves, and let's dig into how personalized customer experiences can turn your NRR from a wilting wallflower into a thriving, blooming masterpiece.June 28, 2024