Latest insights
and updates
Announcing BackEngine 2.0Today we're launching our Deal Execution Engine. It lets GTM leaders scale their thinking across every deal and customer.December 01, 2025
Ways Consumer AI Fails B2B Sales TeamsOctober 29, 2025
The Hidden Cost of DIY AI in Sales TeamsOctober 22, 2025
Why Generic AI Tools Can’t Deliver for B2B Sales TeamsOctober 15, 2025
How to Use Feedback to Beat CompetitorsOctober 06, 2025
Why Feedback Architecture Is the Key to Scaling Customer IntelligenceOctober 01, 2025
Who Owns Customer Feedback?September 30, 2025
Volume Over Vision: Why Most B2B Teams Miss Critical Customer FeedbackSeptember 29, 2025
Why Feedback Fragmentation Is Slowing SaaS Growth (More Than You Think)September 25, 2025
Why Your Sales Playbook Isn't Delivering Results – And How to Fix ItSeptember 24, 2025