Latest insights
and updates

Announcing BackEngine 2.0Today we're launching our Deal Execution Engine. It lets GTM leaders scale their thinking across every deal and customer.December 01, 2025

Ways Consumer AI Fails B2B Sales TeamsOctober 29, 2025The Hidden Cost of DIY AI in Sales TeamsOctober 22, 2025Why Generic AI Tools Can’t Deliver for B2B Sales TeamsOctober 15, 2025How to Use Feedback to Beat CompetitorsOctober 06, 2025Why Feedback Architecture Is the Key to Scaling Customer IntelligenceOctober 01, 2025Who Owns Customer Feedback?September 30, 2025Volume Over Vision: Why Most B2B Teams Miss Critical Customer FeedbackSeptember 29, 2025Why Feedback Fragmentation Is Slowing SaaS Growth (More Than You Think)September 25, 2025Why Your Sales Playbook Isn't Delivering Results – And How to Fix ItSeptember 24, 2025