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Building for Optics vs. Building for Value: The Startup Trap

February 5, 2026
Building for Optics vs. Building for Value: The Startup Trap

This article discusses the danger of startups optimizing for appearance rather than real value creation.

It emphasizes that most startups fail not because they didn't look good enough, but because they didn't create sufficient value, achieve product-market fit, or scale effectively.

The post advises founders to focus on customers, solve real problems, generate real revenue, and stay focused on value creation rather than impressing VCs or building impressive-looking teams.

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