Wait, so what is BackEngine?
01
BackEngine is like Snowflake for your unstructured customer data
Everything that happens with your customers and prospects lives in your tools: calls, emails, Slack, tickets, CRM. BackEngine reads it all, keeps it organized, and hands it to your AI when someone asks.
02
Where it sits
Your tools on the bottom. Your AI on top. BackEngine in the middle.
Your AIClaude · ChatGPT — asks & answers
BackEngineThe context layer
Your toolsZoom · Gmail · Slack · Zendesk · Salesforce
03
How to describe it to a friend
Steal this:
"We plugged our tools into BackEngine once. Now when we use Claude / ChatGPT, it actually knows our business, and the whole team uses it for real work: client work, product work, marketing, sales."
The short version
BackEngine sits between your tools and your AI. It reads everything, so your AI knows your customers.
See what your AI can do with context.
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