Wait, so what is BackEngine?
01
What Stripe did for payments, BackEngine does for customer context
Stripe turned “build payments infrastructure” into one integration. BackEngine turns “make your AI understand your customers” into one command. Everything that happens with your customers and prospects lives in your tools: calls, emails, Slack, tickets, CRM. BackEngine reads it all, keeps it organized, and hands it to your AI when someone asks.
02
Where it sits
Your tools on the bottom. Your AI on top. BackEngine in the middle.
Your AIClaude · ChatGPT — asks & answers
BackEngineThe context layer
Your toolsZoom · Gmail · Slack · Zendesk · Salesforce
03
What makes it a brain, not a pipe
A pipe moves data on demand. BackEngine is the memory your AI asks.
It remembers.
Every call, email, and thread, already read and organized into a living Story per account — issues, commitments, opportunities — with A–F health grades and the reasoning behind them. A continuous history, not a snapshot.
It’s consistent.
Everyone asks the same memory and gets the same answer. Your best rep and your newest rep see the same picture of the account — and it compounds for the whole team instead of starting over in each person’s chat.
It runs on your playbook.
Not a blank box — your renewal motion, your discovery framework, your objection handling, baked in. Admins set the menu; everyone orders off it.
04
How to describe it to a friend
Steal this:
"We plugged our tools into BackEngine once. Now when we use Claude / ChatGPT, it actually knows our business, and the whole team uses it for real work: client work, product work, marketing, sales."
The short version
BackEngine sits between your tools and your AI. It reads everything, so your AI knows your customers.
See what your AI can do with context.
Talk to us →