Use Case

Stop renewals from slipping away

By the time a client says they're leaving, the decision was made months ago. BackEngine reads the signals early — declining engagement, unresolved issues, stakeholder changes — and tells your team where to act.

Churn doesn't happen overnight

The warning signs are always there. They're just buried in hundreds of emails, calls, and Slack messages that nobody has time to read.

67%
of churn is preventable
6 mo
avg. warning window before churn
$1.6T
lost annually to churn (B2B)
5x
cheaper to retain than acquire

How it works

1

Continuous signal monitoring

BackEngine analyzes every client interaction for risk indicators: declining response times, negative sentiment shifts, reduced engagement, and unresolved issues.

2

Account-level risk scoring

Each account gets a dynamic health score based on real interaction data — not self-reported status updates from account managers.

3

Automated alerts and playbooks

When risk crosses a threshold, BackEngine notifies the right people and recommends specific actions based on what's worked before.

4

Resolution tracking

Track whether interventions are working. BackEngine monitors post-intervention engagement to confirm the account is recovering.

The impact

67% reduction in preventable churn

Catch at-risk accounts months before renewal with real behavioral signals.

6-month early warning

Risk signals surface in real time, giving your team months to intervene.

Data-driven interventions

Recommended actions based on what's actually worked, not gut feel.

Measurable save rate

Track intervention success and continuously improve your retention playbook.

Keep your best clients

Schedule a demo and see which accounts need attention right now.